About us

Lights & Sounds Collective is a market research nonprofit organization founded in 2014

About Us

Since 2014, Lights & Sounds Collective has successfully hosted ANIME Impulse, The EAT Show, KTOWN Night Market, Blushcon, SILK Show, OC Block Party and other events, drawing over 2,550,000 total attendees and over 800 million total media impressions.

Lights and Sounds Collective

Lights & Sounds Collective

Lights & Sounds Collective is a market research nonprofit organization founded by a group of music and food enthusiasts, primarily engaged in researching the ways by which social messages are conveyed through music, the performing arts, and other commercial mediums, sharing and promoting these passions via social media, print advertising, and conventions.

Through this research, Lights & Sounds Collective is able to collect valuable marketing information and contribute to the socio-economic knowledge base of advertising and marketing on music, food and overall community gathering. In addition to this research, it also hosts music, food and special themed events throughout the year.

In 2018 Lights & Sounds Collective aims to continue growing its attendee count through a multitude of events such as ANIME Impulse, KTOWN Night Market, EAT Show and collaborations with other established brands such as the Americana at the Brand and CJ E&M.

Applied Research

You have questions. We provide you answers from those who matter most. We’re different, we care about quality data, but we don’t stop there. We are curious. We ask why. We investigate. We enlighten – Any market research company can create charts and graphs, but Lights and Sounds Collective has the capacity to provide fresh understandings and new perspectives on data. If you’re looking for a cookie-cutter approach, we'll give you something different, better, and--most of all--effective. We ask more from market research, and you should too.

We can custom build marketing research projects based on campaign needs to transform data to insights to strategy to action. We call this APPLIED RESEARCH, taking the questions and putting them into execution. We deliver market intelligence that solves real business issues. We bring the human equation to the front and center of the marketing discipline, we’re not a market research agency – Really. We’re a group of human decision-making experts.

Food Projects
Music Projects
Themed Projects
Other Projects

How does Lights and Sounds Collective Do it?


L&S follows an exclusive in-house process with our applied marketing research.


L&S ties data to actionable strategies for growth. Those who utilize Applied Research strategies remain a step ahead of their local, national, and global competition.


A campaign with L&S will be structured, organized, and task-oriented. We do what we promise, keep you constantly updated, and adhere to deadlines and expectations.

Event Portfolio

Since 2014, Lights & Sounds Collective has been producing a diverse collection of audience friendly events, ranging from mass market anime conventions to select foodie gatherings and everything else in between.

  1. 2014 KTOWN Night Market

    April 18-19, 2014

    The first ever Koreatown (KTOWN) Night Market event hosted in Los Angeles kicked of at Robert F Kennedy Community schools. Free to the public, the first ever KTOWN Night Market welcomed over 85,000 guests, and set the bar as the premier Asian community youth festival in Southern California.

  2. 2014 OC Block Party

    August 22-23, 2014

    Following on the heels of KTOWN Night Market's hugely successful first event, OC Block Party launched at Angel Stadium of Anaheim for the Orange County masses. This event featured food trucks, food vendors, artist showcases, handcrafted goods, and apparel.

  3. Dodgers KTOWN Baseball Night

    September 5, 2014

    In collaboration with Dodgers Los Angeles to celebrate Ktown Baseball Night, the team responsible for the first ever KTOWN Night Market were invited as honorary guests to throw the first pitch.

  4. Halloween Food Fest

    October 25-26, 2014

    In celebration of Halloween in Koreatown, Halloween Food Fest presented by KTOWN Night Market shuts down the heart of Koreatown (6th Street) for three evenings of food and frights.

  5. Beenzino "Up All Night" Concert

    December 6, 2014

    Korean rapper Beenzino brought down the house with his UP ALL NIGHT party in Los Angeles at 333 Live. This was an all-night all-out club party collaboration with Beenzino where he performed live and partied it up with the crowd.

  6. Lunar Palooza

    January 17-18, 2015

    Ushering in the Year of the Ram, Lights & Sounds Collective partnered with Asian American Expo to produce a youth driven music and food festival at the 34th annual Asian American Expo.

  7. 2015 OC Block Party

    July 4, 2015

    For one night only on July 4th, OC Block Party brought out the local masses to an evening of food, fun, and fireworks. Featuring an auto show, art gallery, and streetwear display, this was definitely a block party for the ages.

  8. Before & Further

    October 9, 2015

    DABSMYLA presents Before and Further, a private installation takeover featuring paintings, sculptures, installations and exclusive ceramic designs. As part of the feature, specialty food was procured to keep the taste buds happy.

  9. 2016 ANIME Impulse

    January 16-17, 2016

    ANIME Impulse proudly debuted as a radical new edgy take on the traditional anime convention, uniting both gamers and anime lovers together under one roof. Critically acclaimed as the 'trendiest' of cons - ANIME Impulse has immediate appeal to all masses.

  10. 2016 SILK Show (Winter)

    January 16-17, 2016

    The first ever SILK Show fashion marketplace debuted at Asian American Expo 2016. Fashion outlet, sample sale - the SILK Show is not just any direct to consumer exhibition. It is a shopping destination featuring a vast array of clothing and accessory brands in the streetwear and lifestyle industry. The latest, the trending and the established--The SILK Show has it all.

  11. 2016 LNY The Americana at the Brand

    January 30, 2016

    The Year of the Monkey was ushered in through festive fanfare at The Americana at Brand. LNY at The Americana is an exuberant Asian cultural showcase that brings a part of the Lunar New Year celebration to America. Lanterns, lucky envelopes, lion and dragon dances can all be found at the event, providing attendees a lively way to ring in the new year.

  12. 2016 KTOWN Night Market

    June 17-18, 2016

    Back by popular demand, KTOWN Night Market is a huge local community gathering, featuring only the hottest and most popular vendors. Guests to this event will be able to enjoy more than 100 vendor selections at the second annual KTOWN Night Market.

  13. 2016 SILK Show Summer

    June 17-18, 2016

    The SILK Show model was created to be a platform for brands to sell product directly to the consumer without a second's wait. Building off the positive vibes from the winter show, the SILK Show is back again at KTown Night Market with a new eclectic lineup of the hottest streetwear brands.

  14. 2016 KCON Food Street

    July 29-31, 2016

    A first ever collaboration between CJ E&M and Lights & Sounds Collective, KCON Food Street x KTown Night Market was a three day vivacious food festival on Chick Hearn St for all the hungry Kpop fans to enjoy.

  15. 2016 EAT Show

    October 1, 2016

    The EAT Show, simply put, is a tasting event that showcases some of the most amazing restaurants and chefs in Los Angeles. In association with the Golden Saffron Awards, our creative team carefully curated a line up of eateries that are the driving forces in making Los Angeles one of the food capitals of the world!

  16. 2017 ANIME Impulse

    January 14-15, 2017

    Anime and gamer otakus rejoice, ANIME Impulse brings back the best from last years pilot project in fusing the world of Anime and Video Games. The second annual event will highlight appearances from celebrities, special guests, eSports, panels, cosplay, VIP parties, vendors, artist alleys, delicious food, treats, and the most kawaii fashion on the runway stage.

  17. 2017 SILK Show Winter

    January 14-15, 2017

    A celebration and a reaction to cultures colliding, the SILK Show is a Sample Sale Extravaganza, the ultimate shopping platform that brings the foot traffic that equals sales for brands, and the best deals for customers.

  18. 2017 LNY The Americana at the Brand

    February 4, 2017

    The Americana at Brand cordially welcomes the Year of the Rooster. The event will be filled with cultural performances, lion dances, stilit walkers, arts and craft and traditional Asian food vendors. Guests will receive lucky red envelopes from The God of Wealth.

  19. 2017 EAT Show

    May 13, 2017

    The EAT Show is an LA Based tasting event that highlights one of the most diverse culinary scenes in the country - Los Angeles. Creating a lineup that resembles food Coachella, the EAT Show is an event where guests have the chance to discover new favorites, and sample offers from the best in Los Angeles.

  20. 2017 KTOWN Night Market

    June 16-17, 2017

    One of the ultimate places in the West Coast to experience traditional Korean street food along with the latest Kpop trends. Summer nights in LA just got a whole lot better!

  21. 2017 SILK Show Summer

    June 16-17, 2017

    The SILK Show x KTown Night Market collaboration is back for its second showcase in the heart of Koreatown. Bringing the most high in demand street wear brands, the SILK Show is always one of the crowd favorites.

  22. 2017 KCON Food Street

    August 18-20, 2017

    Back again for a second round of offerings, KCON Food Street x KTown Night Market turns the production volume to max. More selections, larger servings and longer hours - Kpop fans rejoice!

  23. 2018 ANIME Impulse

    January 19-20, 2018

    ANIME Impulse is a new revolutionary take on what it means to be an anime convention. Ascending beyond merely celebrating anime and video games, this weekend-long event devotes and prides itself on its dedication to one valuable component of the convention experience - the fans.

  24. 2018 Blushcon Winter

    January 19-20, 2018

    Blushcon is a LA based celebration of all things youth and beauty. Featuring the best cosmetics brands from the United States, Asia and beyond, beauty fanatics will get a chance to meet their favorite beauty influencers and brands at this event for all things makeup.

  25. 2018 LNY The Americana at the Brand

    February 11, 2018

    The Americana at Brand kicks off The Year of the Dog during their annual Lunar New Year Celebration. Featuring America's Best Dance Crew, traditional dragon and lion dances, attendees are able to enjoy the flavors of Asia and receive traditional red envelopes from The God of Wealth.

  26. 2018 KTOWN Night Market

    June 15-16, 2018

    KTOWN Night Market came running strong into its 4th year! The likes of Kisum, Ted Park and The Feels ignited the main stage with incredible performances. A street food feast of flavor awaited guests while streetwear vendors offered the absolute best in style.

  27. 2018 Blushcon Summer

    June 15-16, 2018

    For the first time, Blushcon collabed with KTOWN Night Market to bring an exciting summer beauty event! Attendees could fulfill all their skincare and K-beauty needs during the two day event.

  28. 2018 KCON Food Street

    August 10-12, 2018

    After a day of satisfying their K-Pop cravings, KCON attendees all around descended onto the KCON Food Street to sate their hungers!

  29. 2018 INSANIME

    June 15-16, 2018

    The ANIME Impulse team was looking to create some new chills and thrills for the autumn season and thus came the debut of INSANIME: the ultimate Halloween clubbing party for anime fans to get their spooks on!

  30. 2019 ANIME Impulse

    January 19-20, 2019

    ANIME Impulse continued to soar to greater heights on its 4th year with a grand line-up of cosplay and industry guests, a showcase of impeccable talent on main stage and itasha cars, and a vast variety of vendors and artists for all attendees to check out.

  31. 2019 Blushcon Winter

    January 19-20, 2019

    Following its incredible debut, Blushcon made its return to awaiting beauty fanatics. With an even wider array of eyecatching photo opportunities and make-up and vendors, attendees were able to start their year right!

  32. 2019 LNY The Americana at the Brand

    January 27, 2019

    The Year of the Pig was welcomed with great fanfare and celebration at The Americana at the Brand’s Lunar New Year celebration, featuring a thrilling dance performance by Koreos and a multitude of activities and food for all to enjoy.

  33. Lights and Sounds Collective Events

    The Past, Present and Future

    Events are a core component of what makes Lights & Sounds Collective so unique and different from any other organization. Scroll through our timeline to learn more about our events production and work experience.

  34. 2019 KTOWN Night Market

    June 14-25, 2019

    Coming Summer 2019

  35. 2019 KCON Food Street

    August 16-18, 2019

    Coming Summer 2019

  36. 2019 INSANIME

    October 2019

    Coming Fall 2019


Corporate Brands & Sponsors

Since 2014 we've worked with organizations in America and across the globe. Our clients span from creative start ups to Fortune 500 corporations.