About

Lights & Sounds Collective is a market research nonprofit organization founded by a group of music and food enthusiasts, primarily engaged in researching the ways in which social messages are conveyed through music, the performing arts, and other commercial mediums, involving food and music, including social media, print advertising, and conventions.

Through this research, Lights & Sounds Collective is able to collect valuable marketing information and contribute to the socio-economic knowledge base of advertising and marketing on music, food and overall community gathering. In addition to this research, it also hosts music, food and special themed events from time to time.

In 2015, Lights & Sounds Collective successfully hosted KTOWN Night Market, OC Block Party and other five events, drawing over 450,000 total attendees and over 280 million total media impressions. In 2016 Lights & Sounds Collective will be seeking to double that number of event attendees through a multitude of events that includes KTOWN Night Market, OC Block Party, Anime Impulse, KCON Food Street, SILK Show, EAT Show and collaborations with other established brands such as the Americana at the Brand and CJ E&M.

Food Events
Music Events
Themed Events

Applied Research

You have questions. We get you answers from those who matter most. We’re different, we care about quality data, but we don’t stop there. We are curious. We ask why. We investigate. We enlighten – Any market research company can create charts and graphs, but Lights and Sounds Collective has the capacity to provide fresh understandings and new perspectives on data. If you’re looking for a cookie-cutter approach it doesn’t suit us. We ask more from market research, and you should too. We can custom build marketing research projects based on campaign needs to transform data to insights to strategy to action. We call this APPLIED RESEARCH, taking the questions and putting them into execution. We deliver market intelligence that attacks real business issues. We bring the human equation to the front and center of the marketing discipline, we’re not a market research agency – Really. We’re a group of human decision-making experts.

How does Lights and Sounds Collective Do it?

RESEARCH
L&S follows an exclusive in-house process with our applied marketing research.
STRATEGY
L&S ties data to actionable strategies for growth. Those who utilize Applied Research strategies remain a step ahead of their local, national, and global competition.
CAMPAIGN
A campaign with L&S will be structured, organized, and task-oriented. We do what we promise, keep you constantly updated, and adhere to deadlines and expectations.

PROJECTS

If you are interested in the latest events in the industry, take a sneak peek at our line-up!

Events
Attendees
Media Impressions

Artists

Artists we've worked with

42 (YOUNG CREATION)

42 (YOUNG CREATION)

Music Artist

    AC LORENZO (KAI)

    AC LORENZO (KAI)

    Music Artist

      AIMEE LEE LUCAS

      AIMEE LEE LUCAS

      Dancer

        ALFA

        ALFA

        Music Artist

          ASHLEY YOON

          ASHLEY YOON

          Music Artist

            BEENZINO

            BEENZINO

            Music Artist

              CASEY VEGGIES

              CASEY VEGGIES

              Music Artist

                CHAD FUTURE

                CHAD FUTURE

                Music Artist

                  COCO AVENUE

                  COCO AVENUE

                  Music Artist

                    DAN MATTHEWS

                    DAN MATTHEWS

                    Music Artist

                      DANNY IM

                      DANNY IM

                      Music Artist

                        DAVID CHOI

                        DAVID CHOI

                        Music Artist

                          DJ B

                          DJ B

                          DJ

                            DJ DEL MARTIN

                            DJ DEL MARTIN

                            DJ

                              DJ GREG HIGNIGHT

                              DJ GREG HIGNIGHT

                              DJ

                                DJ RINA NEKO

                                DJ RINA NEKO

                                DJ

                                  DUMBFOUNDEAD

                                  DUMBFOUNDEAD

                                  Music Artist

                                    GEOFF PASCUAL

                                    GEOFF PASCUAL

                                    Artist

                                      IAMMEDIC

                                      IAMMEDIC

                                      Music Artist

                                        J REYEZ

                                        J REYEZ

                                        Music Artist

                                          JASON CHEN

                                          JASON CHEN

                                          Music Artist

                                            JASON YANG

                                            JASON YANG

                                            Music Artist

                                              JENNY SUK

                                              JENNY SUK

                                              Music Artist

                                                JROD TWINS

                                                JROD TWINS

                                                Music Artist

                                                  K. CERO

                                                  K. CERO

                                                  Music Artist

                                                    LABORATORY

                                                    LABORATORY

                                                    DJ

                                                      LYDIA PAEK

                                                      LYDIA PAEK

                                                      Music Artist

                                                        MEEGHAN HENRY

                                                        MEEGHAN HENRY

                                                        Music Artist

                                                          METOO

                                                          METOO

                                                          Music Artist

                                                            MIKE B

                                                            MIKE B

                                                            Music Artist

                                                              KRIS KEHASUKJAREN

                                                              KRIS KEHASUKJAREN

                                                              Artist

                                                                JESSICA KIM

                                                                JESSICA KIM

                                                                Artist

                                                                  MISTER ROCKS

                                                                  MISTER ROCKS

                                                                  DJ / Producer

                                                                    MORGAN LYNZI

                                                                    MORGAN LYNZI

                                                                    MC / Model

                                                                      NOMTOM

                                                                      NOMTOM

                                                                      Music Artist

                                                                        NUTTY NOMADS

                                                                        NUTTY NOMADS

                                                                        MC

                                                                          NYLON PINK

                                                                          NYLON PINK

                                                                          Music Artist

                                                                            PK

                                                                            PK

                                                                            MC

                                                                              RICHIE LE

                                                                              RICHIE LE

                                                                              Music Artist

                                                                                SCRATCH ACADEMY

                                                                                SCRATCH ACADEMY

                                                                                DJ

                                                                                  SEAN DANCONIA

                                                                                  SEAN DANCONIA

                                                                                  Artist

                                                                                    SHIN B

                                                                                    SHIN B

                                                                                    Music Artist

                                                                                      SO YOUN LEE

                                                                                      SO YOUN LEE

                                                                                      Artist

                                                                                        THE FU

                                                                                        THE FU

                                                                                        Music Artist

                                                                                          VICTORIA LOI

                                                                                          VICTORIA LOI

                                                                                          MC / Model

                                                                                            YOUNGMIN JOO

                                                                                            YOUNGMIN JOO

                                                                                            DJ

                                                                                              YULTRON

                                                                                              YULTRON

                                                                                              Music Artist

                                                                                                Z.HERA

                                                                                                Z.HERA

                                                                                                Music Artist

                                                                                                  Contact us

                                                                                                  And we will get in touch as soon as possible.

                                                                                                  Address
                                                                                                  3940 Rosemead Blvd Rosemead, California 91770
                                                                                                  Email